| House: Hearings On Food Marketing To Kids |
| by Wayne Friedman, Tuesday, May 22, 2007 7:45 AM ET |
| AS IF TV NETWORKS DON'T have enough to worry about when it comes to food advertisers. Now word comes that the House Telecommunications & Internet Subcommittee, chaired by Rep. Ed Markey (D-Mass.), will probably hold hearings on the media's food marketing to kids--possibly this summer. The only question is whether to hold them before or after a government-industry task force on childhood obesity and food marketing makes its recommendations to Congress. That task force could recommend limiting--or even eliminating--food ads for children's television programs. Markey doesn't want to wait, which could raise concerns for nervous kids' TV advertisers--especially those that buy TV time in the high-demand fourth-quarter holiday sales. In a separate but related matter, the FCC yesterday gave WKBW-TV in Buffalo, N.Y. an official reprimand for failing to maintain its files on children's programming. |
5/22/07
House: Hearings On Food Marketing To Kids
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2 comments:
Wow, if the food ads marketed to kids are pulled from all networks, that would be the best thing to occur in years!!
Thank you very much for posting this, I'll be keeping up with this topic.
JoLynn this is definitely something I will continue to keep readers informed about. I think it is high time that this happens. If there isn't the advertising for junk food then they won't want it as much anyway.
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